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5 Tools for Real Estate Agents to Avoid Social Media Meltdown in 2017

5 Tools for Real Estate Agents to Avoid Social Media Meltdown in 2017

As if the real estate industry wasn’t already moving fast enough, there’s the added pressure of maintaining a constant social media presence to build your brand image. But between daily postings, keeping listings current, and responding to comments, reviews, and questions, managing a social media profile for a real estate agent could well become a full-time job in itself.

However, the potential benefits of social media to a real estate agent are far too great to ignore. Which is why you should be glad it’s 2017, a time where Facebook and other hubs are such an integrated part of daily business operations that dozens of solutions exist solely to enhance and streamline your social media strategies.

Here are our top 5 picks for real estate agents who want the social media payout without the time and resource taxation:

 

 social media

Canva

You don’t have to hire a graphic designer to get all-star designs for your social media posts. Canva is a free online design tool that makes it simple to create attractive infographics, banner images, thumbnails, and enhanced photographs in minutes.

In addition, you can purchase high-quality images for as little as $1 to use in your social media graphics. This tool is a must-use to give your posts a professionally designed edge without a professionally designed price tag.

 

 Social Media

Feedly

Sharing content on your social pages doesn’t mean you’re limited to your own imagination. Feedly provides an excellent resource hub of shareworthy content that you can tap into for free. You can set up your own curated newsfeed that displays articles relevant to your industry, and push them to your social media pages directly from your smartphone.

It also allows you to collaborate with your real estate team (if you have one) to help you create a master curated content strategy.

 

 social media

Hootsuite

Hootsuite has been making waves in the time management sector since 2008, but its need in the real estate industry is becoming increasingly stronger as social media’s impact grows. Hootsuite gives real estate agents the ability to schedule social media posts ahead of time to ensure they never miss an opportunity to share with their audiences.

You can manage up to three social media pages per Hootsuite account for free. If you need more posting flexibility, you can test-drive a higher functioning plan for 30 days free, and pay as little as $19 per month after that.

 

 social media

 Asana

You might have great ideas or plenty of content to keep your social profiles full, but that doesn’t do you any good if you can’t remember to share them. Asana is a stress-free task management tool that lets you program your entire content strategy as “to do” items. You can assign tasks to your team members that remind them to post something on social media on the date(s) you indicate, as well as communicate with your team on deadlines, projects, and other details.

This saves you from losing conversations in your inbox and keeping social media-related messages in one central location. You can also see at a glance upcoming content ideas and progress on those ideas.

 

 social media

CityBlast

If the above tools still don’t allow you to manage your social presence and sell real estate, consider letting the professionals at CityBlast handle your social callings for you.

For less than $2/day, CityBlast can take remote control of your social channels and share content on your behalf. They find and create the content, you approve, and the rest is magic.

 

WRAP UP
Two decades ago, social media was an unknown. A decade ago, businesses were just beginning to figure out how to leverage its powers. And today, there have been a multitude of solutions and advancements made in social media management that there’s no reason why you can’t execute a top notch strategy for your real estate brand.

 

*This article was written by Ben Shepardson. To read the original article, click here. *Main Picture courtesy of Realty Biz News

How to Create a Facebook Messenger Ad

How to Create a Facebook Messenger Ad

Do you want to boost attendance for your next open house?

Have you thought about using Facebook Messenger ads to engage prospects? This is a great way to get the conversation started with potential buyers.

Social Media Marketing is all about creating relationships with your potential audiences. With a messenger ad, you can get the conversation started immediately and answer any questions your potential buyers may have and get them excited about attending one your open houses.

Messenger ads provide a personal experience for customers and prospect while providing them instant access to contact you with any questions!

In this article, you’ll discover how to create a Facebook Messenger ad.

What Are Messenger Ads?

A Messenger ad is a Facebook news feed ad that opens inside the Messenger app when users click the call-to-action (CTA) button. The ad will let users jump inside your Facebook page’s Messenger tab to ask you a question, get feedback, or claim a reward.

Messenger ads look similar to a typical ad in the desktop news feed. The ad below uses the Send Message CTA button, but you could use any of the CTA options, like Contact Us. The Messenger icon will appear next to any CTA button you choose.

The Messenger symbol appears next to your chosen CTA button.

The Messenger symbol appears next to your chosen CTA button.

Because Messenger ads are high touch, the best way to use them is when there’s a short window of time where people can message you. For instance, if you’re launching a new product but the cart is closing soon, run a Messenger ad and ask if anyone has questions. Target your ad to people who landed on your website but did not fill out the form to contact you or get more information.

You could also run a Messenger ad when new programs become available or are going away or the price is going up for a listing. Use the ad to urge potential customers to take action because the programs are ending or the price is rising.

This type of ad works perfectly with a scarcity model and tight timeframe. Here’s how to get started.

#1: Create a Custom Audience

Before you place a Messenger ad, you’ll want to create a custom audience of the people you want to target. For example, you could include people who have landed on your promotion/landing page from previous Facebook ads or social shares but didn’t opt in or purchase.

To create a custom audience, head to Ads Manager and go to the Audiences section (choose All Tools > Audiences).

Go to the Audiences section of Facebook Ads Manager.

Go to the Audiences section of Facebook Ads Manager.

Then click Create Audience and choose Custom Audience from the drop-down menu.

Click the option to create a Facebook custom audience.

Click the option to create a Facebook custom audience.

You have four options for creating your custom audience. You can upload a customer file or create a list of people who viewed your website, use your app, or engage with your content on Facebook.

Choose the source you want to use for your Facebook custom audience.

Choose the source you want to use for your Facebook custom audience.

Suppose you want to create a custom audience of people who are on your email list but haven’t reached out to make contact with you yet. To create this audience, choose the Customer File option and upload a list of emails from the people who are on the list. You can then retarget this audience with a Messenger ad, letting them know that the listing is increasing in price, or the open house is this Saturday, for example.

You might also want to create a custom audience of people who engaged with videos but didn’t contact you or request more information. You can target both custom audiences with your ads. It’s up to you.

#2: Set Up the Messenger Ad Campaign

Now you’re ready to set up your campaign. Go to Power Editor and click Create Campaign.

Click Create Campaign in Power Editor.

Click Create Campaign in Power Editor.

Select the Traffic campaign objective. Messenger ads are “destination” ads (as you’ll see later on), but rather than sending people outside of Facebook, you’ll be sending them right to your Messenger inbox.

Choose the Traffic campaign objective for your Facebook Messenger ad.

Choose the Traffic campaign objective for your Facebook Messenger ad.

Next, give your ad set a name and make sure the Website or Messenger option is selected.

Choose the Website or Messenger option under Traffic.

Choose the Website or Messenger option under Traffic.

Now set your budget and select your custom audience. For example, I selected a group of people who watched a webinar and engaged with videos on the webinar topic but didn’t purchase the master class.

Select your Facebook custom audience and set your budget.

Select your Facebook custom audience and set your budget.

From here, fill out the ad set as you normally would. Under Placement, uncheck all placements except the news feeds. Note that Messenger ads don’t work with Instagram.

#3: Create the Messenger Ad

After you give your ad a name and connect it to your Facebook page, head to the Create Ad section inside Power Editor.

First, choose the option for a single image or video or for multiple images or videos in a carousel. Then upload your media.

Choose the format of your Facebook Messenger ad.

Choose the format of your Facebook Messenger ad.

Next is the Destination section, where you would normally select Website URL and add a landing page URL. For a Messenger ad, you have the option to add a message to accompany your ad. When users click the CTA button in the ad, Messenger will open and display your message text along with a copy of the ad. (Note that the Message Text field is optional.)

Message text will appear in Messenger along with your ad when users click the CTA button.

Message text will appear in Messenger along with your ad when users click the CTA button.

The example below shows what an ad looks like inside the Messenger app after someone clicks it. For this ad, I entered the same copy in the Text and Messenger Text fields when creating the ad.

This is what the ad looks like in the Messenger app.

This is what the ad looks like in the Messenger app.

Filling out the Message Text field can be beneficial to remind people who have responded to your Messenger ad. Closer to the open house, you could send another message to them without having to run another ad. The ad image would remind them they’ve interacted previously. Powerful!

The rest of the ad creation process is similar to a regular ad. Fill in the Text, Headline, and News Feed Link Description fields as you would for a regular ad. Additionally, make a selection from the Call to Action drop-down list.

Enter the text, headline, and news feed link description for your Messenger ad.

Enter the text, headline, and news feed link description for your Messenger ad.

When you’re finished, review your ad and then click Place Order.

Preview your Messenger ad and when you're happy with it, click Place Order.

Preview your Messenger ad and when you’re happy with it, click Place Order.

Once your ad is up and running, you’ll get notified as soon as someone sends you a message and you’ll be able to respond in real time.

Conclusion

When users click the CTA in a regular news feed ad, they’re sent to a landing page to register for a webinar, download a freebie, or even purchase a product. With a Messenger ad, clicking the CTA opens a thread in Messenger, where they can start a conversation with you. This gives you the opportunity to answer their questions, develop a relationship, and potentially generate more potential buyers to show up at your open houses.

 

This article was written by Tammy Cannon and adapted from the Social Media Examiner. Click here to view the original article.

Zillow Just Partnered with Facebook – Introducing Seller Boost and Premier Agent Direct

Zillow Just Partnered with Facebook – Introducing Seller Boost and Premier Agent Direct

Seller Boost and Premier Agent Direct Deliver Leads and Extend Your Reach

Get more listing leads with Seller Boost

Seller Boost is a new program that connects Premier Agents with highly qualified seller leads: homeowners who have indicated they are looking to sell and chose to contact an agent on Zillow or Trulia. The program is an add-on to your existing Premier Agent advertising; when you participate in Seller Boost, listing leads appear in your Premier Agent Inbox alongside your buyer leads, and they are clearly identified so that you can see at a glance what kind of leads you’re receiving.

Why your business needs Seller Boost

Listings leads from active sellers are highly valuable: They can keep your sales funnel full and offer the potential of doing more than one transaction with the same client. Seller Boost effortlessly provides you with leads from real, high-quality sellers, helping you increase your exposure and outreach to home sellers to grow your business.

How to get Seller Boost

Seller Boost is an exclusive offer that’s available to a limited number of agents in each market. For more information or to see if your ZIP codes are available for Seller Boost, contact your Zillow business consultant.

 

Expand the reach of your brand and listings with Premier Agent Direct

Premier Agent Direct is a new brand advertising platform that allows agents to work their farm area more efficiently. The platform extends the audience for agent brand advertising across Zillow and Facebook, providing sophisticated, targeted exposure to high-intent home shoppers.

Premier Agent Direct uses your Zillow Group profile information, such as a profile photo, listing photos and team branding, to automatically create and rotate two types of ads on Facebook:ads that feature your recently listed properties and ads that highlight your recently sold properties. Using Precision Targeting technology that displays agent advertising to the home shoppers who are likely to buy or sell in your target ZIP codes, Premier Agent Direct optimizes the ads to make them personal, memorable and relevant. When the targeted audience clicks on the Facebook ads, they are directed to a branded landing page on Zillow that allows them to connect with you.

If there are no recently sold homes or new listings to showcase, an ad highlighting your brand will run in place of the other ad types until you have a new sale or listing.

Premier Agent Direct also provides agents with rich brand advertising on their agent profile and in home search results, email nurtures and more across Zillow on desktop and mobile.

Why your business needs Premier Agent Direct

Unlike general Facebook advertising, Premier Agent Direct uses Precision Targeting to give you exposure to the unique and high-intent audience of users who are actively shopping for homes on Zillow or Trulia. When they click on your ads on Facebook, they’ll be directed back to a landing page on Zillow that features you.

Leveraging Premier Agent Direct ads is effortless on your part: Zillow Group creates, manages and rotates your ads, so you don’t need to do any additional work to ensure that relevant, timely advertising appears to buyers and sellers in your market.

It’s vital for the success of your business to have transparency into the impact of your marketing tactics and flexibility to make changes that garner the most bang for your buck. Premier Agent Direct ads pinpoint the right buyer at the right time in the right place. Leads appear in your Premier Agent Inbox just like any other lead, and you receive monthly reporting by email to help you assess the reach of your brand advertising across our publisher network.

How to get Premier Agent Direct

Premier Agent Direct will launch broadly in 2017, so stay tuned for updates! To put yourself on the waiting list to be one of the first to have access to this new platform, click here.

 

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How to Create Instagram Ads for Real Estate

How to Create Instagram Ads for Real Estate

Do you use Instagram to market your real estate business? If not, start taking your marketing to the next level by running Instagram ads!

Instagram advertising gives real estate brands an effective way to increase visibility and connect with their customer and prospects. In this article you’ll discover how to create these ads for your blossoming real estate business.

1. Connect Your Instagram Account to Facebook

Before you can start advertising on Instagram, you need to connect your Instagram account to your Facebook page. By doing this, you can create your ads in Facebook Power Editor.

To get started:

  • Go to your Facebook page and click Settings in the top-right corner.
  • In the left column, click Instagram Ads.
  • Click the Add an Account button on the right.
  • Go to Instagram Ads in your Facebook page settings.
  • If you have an existing Instagram account, select Add an Existing Account. Enter your Instagram username and password and click Confirm.

If you don’t have the ability to edit and create Instagram ads just yet, fret not. You will soon, as Facebook and Instagram are still rolling out this feature.

2. Select an Instagram Ad Type

For Instagram ads, you can choose from three advertising objectives: clicks to your website, mobile app installs and video views (videos may last up to 30 seconds in length).

Within these objectives, there are three key ad types that you can capitalize on. These are image, video and carousel ads. Image ads are standard photos with a button driving users to click. Video ads are the same as image ads but with video. Carousel ads are a series of images that users can browse. Carousel ads let brands tell a richer story in one ad unit.

All of these ad options can drive results depending on what you want to accomplish with your real estate advertising.

3. Target the Right Audience

If you create an ad for a specific audience, you need to make sure that it will be seen by only that audience. For example, if you create a real estate themed ad geared toward working moms, you don’t want it to be shown to high school students or stay-at-home dads. Leverage the targeting features on Instagram to accomplish this.

For those experienced with Facebook ad targeting options, the majority of these tools are also available for Instagram ads. These include location, demographics, interests, actions and more. Set your audience preferences to best utilize your advertising dollars.

Keep in mind that you don’t have to use all of the targeting options available to you. Use the targeting options if you want more control over who sees your ads, so you can ensure you’re delivering a marketing message that will appeal to them.

4. Use Attention-Grabbing Imagery

Instagram is known for its rich and attractive images. If you want to create Instagram ads that drive results, take the time to design irresistible visuals to catch people’s attention.

appealing-images-for-instagram-ads

Remember that the audience on Instagram is savvy enough to recognize stock photos, and that they will be less likely to engage with that type of content. Capture photos yourself or invest in a photographer/illustrator to create great content for your advertising.

5. Include a Call to Action

With Instagram ads, currently there are no stipulations about the amount of text you can have in a photo, unlike other social networks. This gives you the perfect opportunity to create ads that are text-heavy and communicate stories. You can also include calls to action directly in your photos or video.

Whether you tell your audience to post a selfie, click a link, subscribe to a newsletter or tag a friend in the comments, being able to use as much text as you want in your visual gives you an opportunity to drive action more effectively.

6. Leverage Popular Hashtags

From #ThrowbackThursday to #MotivationMonday, Instagram is filled with hashtags that are used by both broad and targeted audiences. This gives you an opportunity to inject your real estate brand into the feeds of people using these hashtags and make a connection with them.

One popular hashtag on Instagram is #ThingsOrganizedNeatly. Users post photos like these.

Organized_Home_Office_Instagram_Ads

With the emergence of Instagram ads, you can build a rapport with your prospective audience in a whole new way. Once you attract an audience with your real estate ads, it’s important to keep your followers engaged. With the right approach to Instagram marketing, you can drive great results for your brand and truly stand out from your competition.

If you need help setting up your Instagram for advertising, CLG Marketing Team can help! Contact us today for your free consultation!

 

This article was written by Josh Fraser, Marketing Specialist at HomaASAP.  Article and photos attained from Social Agent Today.

Twitter Just Changed How Tweets Work!

Twitter Just Changed How Tweets Work!

Great news for all of us Twitter fans out there.

Twitter is relaxing its 140-character limit. The social network announced on Monday that links to media like photos, GIFs, polls, and videos will no longer count toward the 140-character limit Twitter has had since its inception.

Along with media attachments, a Twitter spokeswoman said the company is also testing not counting “@” replies toward a tweet’s character limit.

Here’s a graph from Twitter that explains the old structure of tweets and the new format:

image00_0

These changes are in effect now!

Twitter announced these changes in May, and The Verge reported last week that they would be implemented on Monday, September 19.

If you need help setting up your Twitter account, feel free to contact us!

 

Article Adapted from BusinessInsider.com – To read the full article, click here. 

Are You Limiting Your Social Reach? Five Unique Ways to Break Through

Are You Limiting Your Social Reach? Five Unique Ways to Break Through

We often see statistics about how important it is to have a social strategy in real estate. According to a recent NAR study, ninety-one percent of REALTORS® use social media in some way. With this much social noise, how can you stand out when consumers are scrolling through their newsfeeds?

If you search online for tips about increasing your social reach, you’ll probably find articles about posting useful information, following the 80/20 rule, and keeping your audience engaged by responding to their comments and questions. While these tips are important (content is always, always king), what are some new ways you can boost the number of people seeing your social posts? Here are five unique tips to help you engage with more social users and increase your social reach.

1. Offer to share or re-tweet your followers’ content

How often do you ask your followers to share your content? Why not return the favor? Ask your followers if they have something happening in your local area they’d like you to promote socially. Maybe a local moving business is hosting a grand opening or a furniture company is having a special discount over the Father’s Day weekend. Cross-promotional opportunities allow you to provide valuable content to your followers while connecting with new people through other companies. Plus, your followers will view you as a local expert since you’re able to share great content about your area.

2. Use hashtags to your benefit

Hashtags are one of the best ways to optimize your social posts. Including a hashtag (for example #realestate) makes your post searchable so others can find it, even if they aren’t following you. By tagging your post with a keyword like #laliving, #newhome, #househunting, #openhouse, etc., your posts will be grouped with others that contain the same hashtag. This is a great way to engage with people who have similar interests and encourage them to follow you. We recommend using 2-3 hashtags on Twitter and Facebook, and 5-10 on Instagram to help draw in followers. However, keep in mind that too many hashtags can overburden your messages, so make tags relevant and use them when you think it’s helpful.

Another great way to incorporate hashtags into your posts is to create your own and use it whenever you post about yourself. For example, if you like to post new listings or properties that have just sold on your social profiles, create a hashtag that ties-in with your or your company’s name. It might be difficult to find a hashtag that hasn’t already been used, especially if you have a common name, so consider things that would help define you as a brand. If your name is Jane and you work mainly with millennials, a potential hashtag could be #JanesMillennialListings. Brainstorm potential ideas before settling on one; remember, you’ll want to use this to group your posts together so people can see what you’ve done previously.

3. Create shareable content

Increasing your social reach involves more than just your social pages. If you have a real estate blog, you’ve already created the perfect opportunity for more people to connect with you. Make sure you’re creating inspiring content on your blog, so readers will be more likely to share it with their followers. Articles that are reactive, informative, and interesting are most likely to be shared. When looking for content ideas, browse real estate industry news to see which hot topics are trending. Try writing a piece about how a trending topic has affected you or your business. For example, live-video marketing has recently become more popular. Why not use this technology by hosting a live tour of your newest listing, all while becoming familiar enough about it to write a review?

In addition to this, according to Entrepreneur, “people are more likely to share content that will help define themselves to others, while 68 percent of people share to show who they are and what they care about.” Do you regularly work with millennials or empty-nesters? Create content that you think they could connect with, such as popular problems these groups come across when buying or selling their homes. For even easier social sharing, embed a widget in your blog that will allow users to post snippets from your article on their social pages and link directly to your article. Doing so will help drive more people back to your blog, which will help to increase engagement.

4. Give credit to your sources

Did you find a great, relevant article you wanted to share with your followers? Remember to give credit to or mention the original poster using an @mention. This is not just best practice, but it also helps to put you into the source’s line of sight. You could spark a relationship with this user, encouraging them to look back through your own content, or it could also inspire them to thank you publicly for your share, putting you in front of all their followers.

5. Stick with it and stay active

As a busy professional, this can be the most challenging tip to follow. To help you stay on track, at the beginning of each month, create a content calendar. Look ahead to see which holidays are coming up or if your community is hosting any events that you should mention. Remember, you still want to post content that your followers will find relevant.

While it can take time to see the results of your hard work, remember to stay consistent. Social media can have a great pay-off if you put in the effort but also give enough time for your followers to remember you.

 

Article Written By Joe Sesso, Real Estate Agent and National Speaker for Homes.com