Do you use Instagram to market your real estate business? If not, start taking your marketing to the next level by running Instagram ads!
Instagram advertising gives real estate brands an effective way to increase visibility and connect with their customer and prospects. In this article you’ll discover how to create these ads for your blossoming real estate business.
1. Connect Your Instagram Account to Facebook
Before you can start advertising on Instagram, you need to connect your Instagram account to your Facebook page. By doing this, you can create your ads in Facebook Power Editor.
To get started:
- Go to your Facebook page and click Settings in the top-right corner.
- In the left column, click Instagram Ads.
- Click the Add an Account button on the right.
- Go to Instagram Ads in your Facebook page settings.
- If you have an existing Instagram account, select Add an Existing Account. Enter your Instagram username and password and click Confirm.
If you don’t have the ability to edit and create Instagram ads just yet, fret not. You will soon, as Facebook and Instagram are still rolling out this feature.
2. Select an Instagram Ad Type
For Instagram ads, you can choose from three advertising objectives: clicks to your website, mobile app installs and video views (videos may last up to 30 seconds in length).
Within these objectives, there are three key ad types that you can capitalize on. These are image, video and carousel ads. Image ads are standard photos with a button driving users to click. Video ads are the same as image ads but with video. Carousel ads are a series of images that users can browse. Carousel ads let brands tell a richer story in one ad unit.
All of these ad options can drive results depending on what you want to accomplish with your real estate advertising.
3. Target the Right Audience
If you create an ad for a specific audience, you need to make sure that it will be seen by only that audience. For example, if you create a real estate themed ad geared toward working moms, you don’t want it to be shown to high school students or stay-at-home dads. Leverage the targeting features on Instagram to accomplish this.
For those experienced with Facebook ad targeting options, the majority of these tools are also available for Instagram ads. These include location, demographics, interests, actions and more. Set your audience preferences to best utilize your advertising dollars.
Keep in mind that you don’t have to use all of the targeting options available to you. Use the targeting options if you want more control over who sees your ads, so you can ensure you’re delivering a marketing message that will appeal to them.
4. Use Attention-Grabbing Imagery
Instagram is known for its rich and attractive images. If you want to create Instagram ads that drive results, take the time to design irresistible visuals to catch people’s attention.
Remember that the audience on Instagram is savvy enough to recognize stock photos, and that they will be less likely to engage with that type of content. Capture photos yourself or invest in a photographer/illustrator to create great content for your advertising.
5. Include a Call to Action
With Instagram ads, currently there are no stipulations about the amount of text you can have in a photo, unlike other social networks. This gives you the perfect opportunity to create ads that are text-heavy and communicate stories. You can also include calls to action directly in your photos or video.
Whether you tell your audience to post a selfie, click a link, subscribe to a newsletter or tag a friend in the comments, being able to use as much text as you want in your visual gives you an opportunity to drive action more effectively.
6. Leverage Popular Hashtags
From #ThrowbackThursday to #MotivationMonday, Instagram is filled with hashtags that are used by both broad and targeted audiences. This gives you an opportunity to inject your real estate brand into the feeds of people using these hashtags and make a connection with them.
One popular hashtag on Instagram is #ThingsOrganizedNeatly. Users post photos like these.
With the emergence of Instagram ads, you can build a rapport with your prospective audience in a whole new way. Once you attract an audience with your real estate ads, it’s important to keep your followers engaged. With the right approach to Instagram marketing, you can drive great results for your brand and truly stand out from your competition.
If you need help setting up your Instagram for advertising, CLG Marketing Team can help! Contact us today for your free consultation!
This article was written by Josh Fraser, Marketing Specialist at HomaASAP. Article and photos attained from Social Agent Today.
Recently Instagram released some major updates that could create a big change in your real estate business strategy. While Instagram was once thought to be a social network that was only for pictures of fancy food and artful lattes, 85 percent of top brands now have profiles, and 60 percent of the 400 million active users log in each day, making it the second most-engaged social network second only to Facebook.
Because social media is constantly changing, it’s important to keep up with the current trends to make sure you’re connecting with your clients in the right way. The first, more business-oriented change is Instagram’s creation of a Business Profile option. The second is a new Instagram “Stories” feed, similar to Snapchat. Want to learn more about how these updates can (and should) change the way you connect with clients through Instagram? Find out more, so you can begin planning your new content.
Create Your Business Profile
Instagram is more than just a way to connect with family and friends. Since it’s known for its visual opportunities, many businesses use Instagram to connect and keep in touch with potential and current customers. In fact, according to Instagram, about half of their users follow a business profile in the app. However, more importantly, engagement with brands on Instagram is higher than any other social platform. If you’re looking for a social channel to connect with clients, Instagram provides a great opportunity.
How can you get a business profile? Before you choose to convert from a personal to a business profile, there are a few things you should know. Initially, Instagram is releasing this feature gradually, so if it isn’t available to you yet, check back in the near future. Next, in order to convert, your Instagram profile must be connected with a Facebook business page. Facebook provides a step-by-step overview of how to do this. Finally, your Instagram business profile must be set to public. Then again, if you want new clients to find you, your profile should be public anyway.
What are the benefits of a business profile? The main advantage of having a business profile is that you’ll be able to access your insights. If you want to increase your visibility or measure your interaction with followers, this can provide a huge advantage. The insights available include the number of unique accounts you reach each day, your impressions for each post and the average time of day your followers access the app. These insights can help you see when your followers use their app so you know the best time to post your content and what your followers are most interested in, which can help you plan future content.
In addition to insights, when you upgrade, you’ll also be able to add more contact information, which users can access through a new “contact” button on your profile. If a user clicks the button, they’ll see some new options, such as directions to your physical location, a phone number to reach you, your email address and your website. In addition to this, you’ll also be able to see how many unique accounts click through to your website, which can help you gauge the traffic you’re receiving from your Instagram profile.
Connect More Often With New “Stories”
The other new update is Instagram’s “Stories.” This feature lets users create a string of pictures and videos that is viewable to their followers for 24 hours. While this is similar to Snapchat, there are some key differences. While you’re able add text and doodle on the picture or video, Instagram lacks the filters and lenses that Snapchat users are used to. In business, though, this is not a key feature. Where Instagram prevails is that you’re able to see which of your followers have viewed each photo or video – just swipe up when looking at your story. Instagram Stories appear at the top of your home feed. To view them, simply click the person’s profile picture. When you’re ready to create your own story, click the (+) option in the upper left corner of the app.
Can Stories really help me as an agent? It depends on how you plan to use this new feature. Similarly to Snapchat, it’s important to first consider your goal. For instance, Stories would not be the most useful tool for lead generation, because only your current followers can see them. Instead, use them for engagement and retention.
This more personal feature is perfect for visually and emotionally connecting with your current followers. Share pictures of a new listing along with a quick tour of your favorite room, a picture of yourself at your favorite coffee house (Instagram photos with faces get 38 percent more likes), a video referral with a client who just closed on a home, etc. Stories gives you the opportunity to get closer and more personal with your audience. Plus, you can post multiple pictures and videos through Stories without clogging your followers’ feeds.
Instagram can be a powerful tool for your marketing strategy and a great way to connect with potential buyers.
Article written by Patty McNease, Director of Marketing for Homes.com For more information, visit connect.homes.com. Photo from connect.homes.com
Are you using Snapchat in your real estate business? Well, you should be. The service’s disappearing Stories feature has reinvented social media and is currently changing the game for publishers’ shared content. (It’s also insanely popular with millennials, too). Now, not to be left behind, the Facebook-owned Instagram wants to in on the action.
Thanks to a recent Instagram update, users can now post pictures and videos that disappear after 24 hours, sharing everyday moments as they happen in real time. The company even added a drawing tool and text capabilities to try to mimic the flair of its competitor. These Stories never appear in the main Instagram feed and can be found across the top of the screen upon startup.
Like the service’s new algorithm-based feed, Stories will be dished out the same way, so you can prominently see updates from people you interact with the most. The goal for Instagram is to get more people to remain on their platform as long as possible, without jumping ship to others. Also like Snapchat, Insta’s experience is quick and casual; users can post updates on-the-go, without much thought—perfect for the time-crunched REALTOR®.
Whether you use Snapchat or Instagram, using a Stories platform helps you speak directly to your customer base and showcase the wowing features or amenities of a listing. Like all social media, it can also help your buyers and sellers get to know the real you, which keeps you top of mind the next time they have real estate business to conduct.
Which should you use with so many choices? Our suggestion: if you’re already on Instagram, there’s no reason not to jump aboard its built-in Stories feature, especially if you’ve been putting off getting to know Snapchat. However, Snapchat’s Story capabilities hit the market first and is currently more in depth than Instagram’s, with location-based filters, rewinding and fast-forwarding options, and those devilishly fun masking lenses.
So, which should you use? Decisions, decisions! There’s no right or wrong answer here, as long as you’re immersed somewhere in the social world. But the better question—the right question—is: Which one are your buyers and sellers on?
Article Written By: Nick Caruso, HouseCall