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How to Create a Facebook Messenger Ad

How to Create a Facebook Messenger Ad

Do you want to boost attendance for your next open house?

Have you thought about using Facebook Messenger ads to engage prospects? This is a great way to get the conversation started with potential buyers.

Social Media Marketing is all about creating relationships with your potential audiences. With a messenger ad, you can get the conversation started immediately and answer any questions your potential buyers may have and get them excited about attending one your open houses.

Messenger ads provide a personal experience for customers and prospect while providing them instant access to contact you with any questions!

In this article, you’ll discover how to create a Facebook Messenger ad.

What Are Messenger Ads?

A Messenger ad is a Facebook news feed ad that opens inside the Messenger app when users click the call-to-action (CTA) button. The ad will let users jump inside your Facebook page’s Messenger tab to ask you a question, get feedback, or claim a reward.

Messenger ads look similar to a typical ad in the desktop news feed. The ad below uses the Send Message CTA button, but you could use any of the CTA options, like Contact Us. The Messenger icon will appear next to any CTA button you choose.

The Messenger symbol appears next to your chosen CTA button.

The Messenger symbol appears next to your chosen CTA button.

Because Messenger ads are high touch, the best way to use them is when there’s a short window of time where people can message you. For instance, if you’re launching a new product but the cart is closing soon, run a Messenger ad and ask if anyone has questions. Target your ad to people who landed on your website but did not fill out the form to contact you or get more information.

You could also run a Messenger ad when new programs become available or are going away or the price is going up for a listing. Use the ad to urge potential customers to take action because the programs are ending or the price is rising.

This type of ad works perfectly with a scarcity model and tight timeframe. Here’s how to get started.

#1: Create a Custom Audience

Before you place a Messenger ad, you’ll want to create a custom audience of the people you want to target. For example, you could include people who have landed on your promotion/landing page from previous Facebook ads or social shares but didn’t opt in or purchase.

To create a custom audience, head to Ads Manager and go to the Audiences section (choose All Tools > Audiences).

Go to the Audiences section of Facebook Ads Manager.

Go to the Audiences section of Facebook Ads Manager.

Then click Create Audience and choose Custom Audience from the drop-down menu.

Click the option to create a Facebook custom audience.

Click the option to create a Facebook custom audience.

You have four options for creating your custom audience. You can upload a customer file or create a list of people who viewed your website, use your app, or engage with your content on Facebook.

Choose the source you want to use for your Facebook custom audience.

Choose the source you want to use for your Facebook custom audience.

Suppose you want to create a custom audience of people who are on your email list but haven’t reached out to make contact with you yet. To create this audience, choose the Customer File option and upload a list of emails from the people who are on the list. You can then retarget this audience with a Messenger ad, letting them know that the listing is increasing in price, or the open house is this Saturday, for example.

You might also want to create a custom audience of people who engaged with videos but didn’t contact you or request more information. You can target both custom audiences with your ads. It’s up to you.

#2: Set Up the Messenger Ad Campaign

Now you’re ready to set up your campaign. Go to Power Editor and click Create Campaign.

Click Create Campaign in Power Editor.

Click Create Campaign in Power Editor.

Select the Traffic campaign objective. Messenger ads are “destination” ads (as you’ll see later on), but rather than sending people outside of Facebook, you’ll be sending them right to your Messenger inbox.

Choose the Traffic campaign objective for your Facebook Messenger ad.

Choose the Traffic campaign objective for your Facebook Messenger ad.

Next, give your ad set a name and make sure the Website or Messenger option is selected.

Choose the Website or Messenger option under Traffic.

Choose the Website or Messenger option under Traffic.

Now set your budget and select your custom audience. For example, I selected a group of people who watched a webinar and engaged with videos on the webinar topic but didn’t purchase the master class.

Select your Facebook custom audience and set your budget.

Select your Facebook custom audience and set your budget.

From here, fill out the ad set as you normally would. Under Placement, uncheck all placements except the news feeds. Note that Messenger ads don’t work with Instagram.

#3: Create the Messenger Ad

After you give your ad a name and connect it to your Facebook page, head to the Create Ad section inside Power Editor.

First, choose the option for a single image or video or for multiple images or videos in a carousel. Then upload your media.

Choose the format of your Facebook Messenger ad.

Choose the format of your Facebook Messenger ad.

Next is the Destination section, where you would normally select Website URL and add a landing page URL. For a Messenger ad, you have the option to add a message to accompany your ad. When users click the CTA button in the ad, Messenger will open and display your message text along with a copy of the ad. (Note that the Message Text field is optional.)

Message text will appear in Messenger along with your ad when users click the CTA button.

Message text will appear in Messenger along with your ad when users click the CTA button.

The example below shows what an ad looks like inside the Messenger app after someone clicks it. For this ad, I entered the same copy in the Text and Messenger Text fields when creating the ad.

This is what the ad looks like in the Messenger app.

This is what the ad looks like in the Messenger app.

Filling out the Message Text field can be beneficial to remind people who have responded to your Messenger ad. Closer to the open house, you could send another message to them without having to run another ad. The ad image would remind them they’ve interacted previously. Powerful!

The rest of the ad creation process is similar to a regular ad. Fill in the Text, Headline, and News Feed Link Description fields as you would for a regular ad. Additionally, make a selection from the Call to Action drop-down list.

Enter the text, headline, and news feed link description for your Messenger ad.

Enter the text, headline, and news feed link description for your Messenger ad.

When you’re finished, review your ad and then click Place Order.

Preview your Messenger ad and when you're happy with it, click Place Order.

Preview your Messenger ad and when you’re happy with it, click Place Order.

Once your ad is up and running, you’ll get notified as soon as someone sends you a message and you’ll be able to respond in real time.

Conclusion

When users click the CTA in a regular news feed ad, they’re sent to a landing page to register for a webinar, download a freebie, or even purchase a product. With a Messenger ad, clicking the CTA opens a thread in Messenger, where they can start a conversation with you. This gives you the opportunity to answer their questions, develop a relationship, and potentially generate more potential buyers to show up at your open houses.

 

This article was written by Tammy Cannon and adapted from the Social Media Examiner. Click here to view the original article.

How to Create Instagram Ads for Real Estate

How to Create Instagram Ads for Real Estate

Do you use Instagram to market your real estate business? If not, start taking your marketing to the next level by running Instagram ads!

Instagram advertising gives real estate brands an effective way to increase visibility and connect with their customer and prospects. In this article you’ll discover how to create these ads for your blossoming real estate business.

1. Connect Your Instagram Account to Facebook

Before you can start advertising on Instagram, you need to connect your Instagram account to your Facebook page. By doing this, you can create your ads in Facebook Power Editor.

To get started:

  • Go to your Facebook page and click Settings in the top-right corner.
  • In the left column, click Instagram Ads.
  • Click the Add an Account button on the right.
  • Go to Instagram Ads in your Facebook page settings.
  • If you have an existing Instagram account, select Add an Existing Account. Enter your Instagram username and password and click Confirm.

If you don’t have the ability to edit and create Instagram ads just yet, fret not. You will soon, as Facebook and Instagram are still rolling out this feature.

2. Select an Instagram Ad Type

For Instagram ads, you can choose from three advertising objectives: clicks to your website, mobile app installs and video views (videos may last up to 30 seconds in length).

Within these objectives, there are three key ad types that you can capitalize on. These are image, video and carousel ads. Image ads are standard photos with a button driving users to click. Video ads are the same as image ads but with video. Carousel ads are a series of images that users can browse. Carousel ads let brands tell a richer story in one ad unit.

All of these ad options can drive results depending on what you want to accomplish with your real estate advertising.

3. Target the Right Audience

If you create an ad for a specific audience, you need to make sure that it will be seen by only that audience. For example, if you create a real estate themed ad geared toward working moms, you don’t want it to be shown to high school students or stay-at-home dads. Leverage the targeting features on Instagram to accomplish this.

For those experienced with Facebook ad targeting options, the majority of these tools are also available for Instagram ads. These include location, demographics, interests, actions and more. Set your audience preferences to best utilize your advertising dollars.

Keep in mind that you don’t have to use all of the targeting options available to you. Use the targeting options if you want more control over who sees your ads, so you can ensure you’re delivering a marketing message that will appeal to them.

4. Use Attention-Grabbing Imagery

Instagram is known for its rich and attractive images. If you want to create Instagram ads that drive results, take the time to design irresistible visuals to catch people’s attention.

appealing-images-for-instagram-ads

Remember that the audience on Instagram is savvy enough to recognize stock photos, and that they will be less likely to engage with that type of content. Capture photos yourself or invest in a photographer/illustrator to create great content for your advertising.

5. Include a Call to Action

With Instagram ads, currently there are no stipulations about the amount of text you can have in a photo, unlike other social networks. This gives you the perfect opportunity to create ads that are text-heavy and communicate stories. You can also include calls to action directly in your photos or video.

Whether you tell your audience to post a selfie, click a link, subscribe to a newsletter or tag a friend in the comments, being able to use as much text as you want in your visual gives you an opportunity to drive action more effectively.

6. Leverage Popular Hashtags

From #ThrowbackThursday to #MotivationMonday, Instagram is filled with hashtags that are used by both broad and targeted audiences. This gives you an opportunity to inject your real estate brand into the feeds of people using these hashtags and make a connection with them.

One popular hashtag on Instagram is #ThingsOrganizedNeatly. Users post photos like these.

Organized_Home_Office_Instagram_Ads

With the emergence of Instagram ads, you can build a rapport with your prospective audience in a whole new way. Once you attract an audience with your real estate ads, it’s important to keep your followers engaged. With the right approach to Instagram marketing, you can drive great results for your brand and truly stand out from your competition.

If you need help setting up your Instagram for advertising, CLG Marketing Team can help! Contact us today for your free consultation!

 

This article was written by Josh Fraser, Marketing Specialist at HomaASAP.  Article and photos attained from Social Agent Today.

Getting on Google: Online Search Strategies for Real Estate Agents

Getting on Google: Online Search Strategies for Real Estate Agents

Chris Scott from the Paperless Agent and his team are always teaching amazing marketing content and this article was too good to pass up. If you want to know the secrets tp getting found online by Google, read on…

Do you have an online search strategy?

A recent poll of our readers found over 75% of real estate professionals don’t have a strategy for getting found by their customers online, through the most popular search engines… and for those who said they did, most were using methods the search engines stopped using to rank search results over a decade ago. If you fall in either camp, keep reading so you can learn some simple, effective strategies to get on Google… and stay there.

Why is a online search strategy important?

Back in 1982, if a past customer wanted to find your contact information, chances are they used the Yellow or White Pages to get your information (unless you were faithfully sending out past client communications via mail or they had your business card on file).

Today, when a customer wants to find you, they go online and search for you. In fact, the first thing most referred customers do is go online to research you before contacting you. A recent study by Google found the majority of real estate consumers research their agents extensively before working with them. And you already know what they think when they can’t easily find us, or if what they find makes us look unprofessional or lacking in competence.

Those online search results our customers and referrals see are the first impressions they have of us. That first impression either works to our advantage or it works against us. And this is why we want to make it easy for people searching to find us, and for that first impression to convey trust and confidence.

The Myth of SEO & 200 Signals

“So how do I get show up on Google and other search engines?”, you ask. The strategies, tactics and practices to get found on search engines is called Search Engine Optimization (commonly referred to as SEO). Unfortunately, there’s a lot of misinformation on SEO. The most commonly circulated myth about SEO is if you choose the right keywords, create blog posts including those keywords, and share it on social media that you will, in time, get higher placements on the online search engines.
Search Engine Optimization SEO Myths

The truth behind getting Google and other search engines to find you is far more complicated. Google has at least two hundred “signals” which indicate potential relevance to a specific search. And while content is an important signal, so are things like location, mobile experience, and authority. Google doesn’t make all of the signals known to prevent people from manipulating search results.

With so many signals, and the technical nature of implementing them, it’s not realistic for the typical agent or broker to get ranked on Google for top keywords or to dominate the first page of search results… unless you use a special strategy that can leverage other websites, social media, and your exclusive content.

A realistic SEO strategy for real estate professionals is one that will, in order of importance, get:

  • You found specifically when someone searches for you.
  • Your listings to show up on the first page of search results when someone searches for them.
  • Your site or landing pages to show up on the first page of search results for highly specific, neighborhood searches.
Let’s take a look at how we can achieve each of these objectives using simple methods, tools, and technologies.

How to Show Up on Google

Try this: take a second to google yourself. There’s a good chance the person searching for you will type in your name and possibly your company name, or location… or even terms like “real estate”, “realtor”, or “realty”. So you’ll want to replicate these searches because that’s what they are going to do.

The search results you see create the first impression of your online identity (also called your online reputation). As the person searching starts to click on each of the search results, they begin to make interpretations of what they see, and make judgements on your competence, ability, and trustworthiness.

Search Engine Results Page

As you examine each search result, ask yourself “does this information build confidence with the reader?” If a past client referred a friend to you, and that friend Googled you, what impression would that person have of you? Would they think you’re a professional who understands the market? Would they consider you someone who could market their home to potential buyers to get above average asking prices? Would they consider you someone who has strong negotiation skills to get them a good deal? Or are there gaps in what’s represented between your online reputation and offline one?

How can you get more search results to convey confidence to show up when someone searches for you online? Here’s a list of low-cost and free tools that won’t take you all day to setup:

  • Purchase a domain with your name in it (mine is chrisascott.com) and direct it to an about.me page. About.me pages are simple profile pages you can setup once and have a continued, professional presence online. If you author a good, descriptive bio and link your social media accounts, chances are good that your about.me page will land on the first page of search results within several weeks when some searches for you.
About.me profile page example
  • Make your LinkedIn profile 100% technically complete. Did LinkedIn.com show up when you searched yourself? For most, the answer will be yes. By getting a technically complete profile, you’ll attain All Star status… and according to LinkedIn, professionals with All-Star statuses are 40x more likely to get business from their networks on LinkedIn. To make your LinkedIn profile complete, do the following: place a quality photo on your profile; craft a strong headline; include your industry (or job function); add your Postal Code & Location; draft a descriptive Profile Summary; have a minimum of 3 jobs or roles listed in your experience; list at least 5 skills; include your education; and get a minimum of 50 connections. All of these steps must complete to attain LinkedIn’s All-Star status on your profile.
LinkedIn All-Star Status Profile
  • Claim and update your profile on home search sites. If you take the time to claim your profile on home search sites that have a lot of visitors, such as Realtor.com or Zillow.com, it’s likely your profile will come up when someone searches for you. When it comes to information on any profile site, “the devil is in the details” as the old adage goes. Those small details of making sure the right information is in the right place, taking the time to author a quality bio, and getting recommendations for your profile are what make the difference between building confidence with a reader… or tearing it down. Here’s an example from my business partner Garry Wise.
Realtor.com Agent Profile Page for Garry Wise

Marketing Real Estate Online

Between the U.S. and Canada, an average of 673,000 searches happened each month on Google for the term “houses for sale” over the last year. It would be great to have your website show up in searches for “houses for sale” or “houses for sale in [city]” where the city was your local area. But with so much competition from sophisticated firms with deep pockets, it’s near impossible for the typical agent or broker to rank high for this type of search term.

So what can you do? Even though you may not get your site ranked for the most popular searches, you can still compete. How you can compete is where the larger firms cannot, on the individual property address of a specific home. In this case, getting found is not a matter of quantity, but quality. Who searches for a specific address (such as “1114 East Cesar Chavez Austin”)? The two people who matter the most: the home’s seller (your client) and the serious buyer interested in the home.

In the case of your seller or future sellers, it’s important they see you’re producing the result of getting their home in the most widely used search engine in the world. It affirms you’re doing more than simply placing the listing in the MLS to market the home. And home buyers searching for specific addresses are further down the purchase process and closing to making a decision… which is why we want to get in front of them and help answer questions about the property… besides, who knows more about that home… you, as the listing agent, or one who has never been to the home?

How do you market listings to get online?

There are two parts to market your listings to get on Google and other search engines. The first is to create a property landing page on your website. The second is to get visitors (or traffic) to that property landing page.

A property landing page is a webpage containing information about the property. What’s important about the property landing page is making sure it has the right Search Engine Optimization mechanics on it. Search Engine Optimization, or SEO, is the process of complying with certain technical details so search engines can better understand what a webpage or website is about and determine the site’s relevance on the topic. Having a page or site with relevance and authority will rank higher than those that don’t. Authority and relevance determine the order in which those search results will display.

SEO for Real Estate with Property Landing Page
What SEO mechanics do you need to have in place? While going into complete detail on SEO mechanics is the beyond the scope of this post, here are some specific steps you can take:
  • Include the property address in the Page Title, Description, File Name and H1 Tag.
  • Include lots of professional photography and have the address in the file name and “alt” tag of the photo.
  • The search term, in this case the address, should make up between 2-3% of total word count… and ideally there will be at least 500 words on the page.
  • Add an embedded map of the location using Google Maps.
  • Add a property tour video to YouTube and embed the video onto the page.
  • Don’t forget to include a Call to Action for people who have questions about the property.

 

The second part of the equation is getting people to visit your property landing page. This shows search engines your page is interesting enough to draw readers and a potential authority on the topic. In this case, the “topic” is the property’s address. To get early traffic to the property landing page, the most effective means is to run a Facebook Ad to people who are likely to move in your area. For a total budget of only $30, you can get enough people to visit the page to demonstrate relevance on the topic.

Additional things you can do get a few visitors is posting the link to the property landing page on Twitter, Craigslist, your blog, and email it to people you know. But the most effective way to do this, we found at our own brokerage, has been to run a Facebook Ad.

The only time this hasn’t worked at our own firm is when we’ve taken on Expired Listings that were on the market for a while. Usually those listings have been syndicated to most of the big home search sites, and it’s really hard to catch up once they’ve been syndicated for a while. Here’s an example of a Facebook Ad we used for a recent listing:

Facebook Ad for Real Estate Listing

Neighborhood Searches for Search Engines

When you want to get pages on your website to show up in online searches, WHAT people are searching for plays an important role. The keywords, or search terms, is the technical name given to the words or phrases people enter into a search engine. This is the WHAT being searched for. When we optimize for a property’s address, the property address is the “keyword” or phrase. Another example is “houses for sale”.

While getting individual properties on the first page of search results is great, it’s almost impossible for most agents and firms to rank for a keyword phrase as broad as “houses for sale”. But it is possible to get pages ranked for local searches with less competition. An example might be a specific neighborhood, subdivision, or area of town. Examples of local keyword phrases in my area are “French Place Austin” and “East Austin Homes for Sale”.

People searching for specific neighborhoods indicate an interest in the location and may be interested in buying or selling. Getting a page on your site to show up for a specific neighborhood search also establishes your expertise in that market.

Neighborhood Searches on Search Engines

If you want to get a page to rank for a local area or neighborhood, you can use the same SEO mechanics listed earlier in this post… but rather than using the property address, you would use the local area name as the keyword.

A great way to do research on a keyword or phrase is to use Google’s Keyword Planner, which is included in Google Adwords. The Keyword Planner is free to use and only requires that you setup a Google Account. You don’t have to run ads through he platform to use or benefit from it.

The images below are taken from the Google Adwords’ Keyword Planner and show the monthly search results for the search term “french place austin” for searches occurring specifically in the Austin area (not nationally or globally). While there are only 40 searches, the term is not highly competitive and is a page our firm can get placement for.

Google Keyword Planner Search Results
Search Trends from Google Keyword Planner

Using Google’s Keyword Planner for Real Estate Searches

If you wan to use the Keyword Planner tool, the process below outlines how you can find and research keywords to rank for  neighborhood searches.

After setting up a Google Account (you probably already have one), you can access the Keyword Planner (if it’s your first time using Google Adwords, you may be required to go through a setup process). Select the “Search for new keywords using a phrase, website or category” option.

Finding Keyword Ideas with Keyword Planner
In the “Enter one or more of the following:” text box, you can enter the keywords you want to research. Since we want to get found on searches for local neighborhoods, we’ll enter a specific part of town, followed by the words “real estate”. In the targeting section, you’ll want to specify the local area where you live. This will keep the opportunities more relevant and give a more realistic expectation of local traffic.
How to get Keyword Search Ideas Using Keyword Planner
The query returns a chart showing the volume of searches for all the ideas for search terms in addition to the one we entered (“east austin real estate”). We can see “east austin real estate” has about 40 monthly searches and medium competition.
Understanding the Keyword Planner Reports

If we scroll down, we can see there are additional keyword ideas offered by the platform. These additional keywords can be topics we add or address in the content of our neighborhood page: east austin homes for sale, homes of sale in east austin, homes for sale in east austin, east austin homes, east austin real estate for sale, and houses for sale east austin.

This brings the total number of monthly searches to 160 monthly searches. This doesn’t mean we get all those people visiting our site, it just shows how many people could potentially come to the site if we place high enough in the search results.

Keyword Ideas from Google Keyword Planner

Related Searches on Google

Another easy way to get search term or keyword ideas is to go directly to Google, search the term and scroll to the very bottom to see if there any related searches suggested. If they make sense, we might want to add content to our neighborhood page to address the topics related to our search.
In the example below, we might consider adding information about the east austin real estate market or info about east austin condos to supplement our neighborhood information page. In doing so, we’ll make the page more relevant to searchers and search engines.
Using Related Searches on Google

Search Strategies for Real Estate Conclusion

Using these strategies, you can address multiple goals at the same time. You’re able to get found when past clients, referrals, and people in your sphere search for you online. You can get your product (your real estate listings) in front of the people who matter most… your sellers and serious buyers. And you can begin to own local searches to get more exposure in your neighborhood farm area.

If this is all new to you, start with getting yourself found online, and then move on to getting your listings online. The last step is to start adding neighborhood information webpages on your site. There’s always room for ongoing improvement to better dominate searches for you, your listings, and your local areas.

If you Google yourself at least once a month, you will see the changes take place and gather ideas to make improvements to the information available. Also, take a look at your listing pages on your website to how many of the SEO mechanics mentioned in this article are covered. With time, you’ll show up on more search results, get your listing found by more people, and dominate farms areas online.

 

If you need any help with formulating your online search strategies, CLG Marketing is here to help! Just send us a note by clicking here.

This article was written by The Paperless Agent. To read the original article, click here. 

 

Are You Limiting Your Social Reach? Five Unique Ways to Break Through

Are You Limiting Your Social Reach? Five Unique Ways to Break Through

We often see statistics about how important it is to have a social strategy in real estate. According to a recent NAR study, ninety-one percent of REALTORS® use social media in some way. With this much social noise, how can you stand out when consumers are scrolling through their newsfeeds?

If you search online for tips about increasing your social reach, you’ll probably find articles about posting useful information, following the 80/20 rule, and keeping your audience engaged by responding to their comments and questions. While these tips are important (content is always, always king), what are some new ways you can boost the number of people seeing your social posts? Here are five unique tips to help you engage with more social users and increase your social reach.

1. Offer to share or re-tweet your followers’ content

How often do you ask your followers to share your content? Why not return the favor? Ask your followers if they have something happening in your local area they’d like you to promote socially. Maybe a local moving business is hosting a grand opening or a furniture company is having a special discount over the Father’s Day weekend. Cross-promotional opportunities allow you to provide valuable content to your followers while connecting with new people through other companies. Plus, your followers will view you as a local expert since you’re able to share great content about your area.

2. Use hashtags to your benefit

Hashtags are one of the best ways to optimize your social posts. Including a hashtag (for example #realestate) makes your post searchable so others can find it, even if they aren’t following you. By tagging your post with a keyword like #laliving, #newhome, #househunting, #openhouse, etc., your posts will be grouped with others that contain the same hashtag. This is a great way to engage with people who have similar interests and encourage them to follow you. We recommend using 2-3 hashtags on Twitter and Facebook, and 5-10 on Instagram to help draw in followers. However, keep in mind that too many hashtags can overburden your messages, so make tags relevant and use them when you think it’s helpful.

Another great way to incorporate hashtags into your posts is to create your own and use it whenever you post about yourself. For example, if you like to post new listings or properties that have just sold on your social profiles, create a hashtag that ties-in with your or your company’s name. It might be difficult to find a hashtag that hasn’t already been used, especially if you have a common name, so consider things that would help define you as a brand. If your name is Jane and you work mainly with millennials, a potential hashtag could be #JanesMillennialListings. Brainstorm potential ideas before settling on one; remember, you’ll want to use this to group your posts together so people can see what you’ve done previously.

3. Create shareable content

Increasing your social reach involves more than just your social pages. If you have a real estate blog, you’ve already created the perfect opportunity for more people to connect with you. Make sure you’re creating inspiring content on your blog, so readers will be more likely to share it with their followers. Articles that are reactive, informative, and interesting are most likely to be shared. When looking for content ideas, browse real estate industry news to see which hot topics are trending. Try writing a piece about how a trending topic has affected you or your business. For example, live-video marketing has recently become more popular. Why not use this technology by hosting a live tour of your newest listing, all while becoming familiar enough about it to write a review?

In addition to this, according to Entrepreneur, “people are more likely to share content that will help define themselves to others, while 68 percent of people share to show who they are and what they care about.” Do you regularly work with millennials or empty-nesters? Create content that you think they could connect with, such as popular problems these groups come across when buying or selling their homes. For even easier social sharing, embed a widget in your blog that will allow users to post snippets from your article on their social pages and link directly to your article. Doing so will help drive more people back to your blog, which will help to increase engagement.

4. Give credit to your sources

Did you find a great, relevant article you wanted to share with your followers? Remember to give credit to or mention the original poster using an @mention. This is not just best practice, but it also helps to put you into the source’s line of sight. You could spark a relationship with this user, encouraging them to look back through your own content, or it could also inspire them to thank you publicly for your share, putting you in front of all their followers.

5. Stick with it and stay active

As a busy professional, this can be the most challenging tip to follow. To help you stay on track, at the beginning of each month, create a content calendar. Look ahead to see which holidays are coming up or if your community is hosting any events that you should mention. Remember, you still want to post content that your followers will find relevant.

While it can take time to see the results of your hard work, remember to stay consistent. Social media can have a great pay-off if you put in the effort but also give enough time for your followers to remember you.

 

Article Written By Joe Sesso, Real Estate Agent and National Speaker for Homes.com

4 Ways to Update Your Digital Persona

4 Ways to Update Your Digital Persona

Your digital presence is more important than ever, and now is the perfect time for some digital updates. Make sure that everything from your professional site to your social media is up to date. Here are four areas that you can re-evaluate today:

1. Website
In this day and age, the first step in researching anything or anyone is an online search. If you don’t have a website, or if it’s out of date or inaccurate, potential clients may write you off. Take a look at your site through the eyes of clients and make sure that everything is current and relevant.

2. Social Media
This is where your clients will get a taste of your personality. But, make sure that it’s the personality that you want to put out there for everyone to see. Whether it’s your personal or professional sites, everything you put online is fair game for your customers, so make sure that you’re always putting your best digital foot forward.

3. Photos and Videos
It goes without saying that the photos and videos associated with all of your listings should be as up to date as possible. Buyers and sellers want to see a property in its very best light so double check that all of your images are accurate and that they are viewable from laptops, tablets and mobile formats. Nothing is more frustrating for your clients than trying to view a property online and your photos or videos not operating correctly.

4. Apps
Are you missing apps on your smartphone that can make doing business easier and more successful? One that can be a lifesaver is a business card reader. When a potential client, or business associate, hands you a card, be sure to scan it and you’ll always have it at your fingertips once it’s in your phone.

Once you’ve refreshed your online persona and updated anything that might be lacking, be sure to maintain and stay up to date moving forward so that the digital presence you display is just as professional as your actual presence.

Source: HSA Home Warranty | Written by: Claire Wiese