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5 Tools for Real Estate Agents to Avoid Social Media Meltdown in 2017

5 Tools for Real Estate Agents to Avoid Social Media Meltdown in 2017

As if the real estate industry wasn’t already moving fast enough, there’s the added pressure of maintaining a constant social media presence to build your brand image. But between daily postings, keeping listings current, and responding to comments, reviews, and questions, managing a social media profile for a real estate agent could well become a full-time job in itself.

However, the potential benefits of social media to a real estate agent are far too great to ignore. Which is why you should be glad it’s 2017, a time where Facebook and other hubs are such an integrated part of daily business operations that dozens of solutions exist solely to enhance and streamline your social media strategies.

Here are our top 5 picks for real estate agents who want the social media payout without the time and resource taxation:

 

 social media

Canva

You don’t have to hire a graphic designer to get all-star designs for your social media posts. Canva is a free online design tool that makes it simple to create attractive infographics, banner images, thumbnails, and enhanced photographs in minutes.

In addition, you can purchase high-quality images for as little as $1 to use in your social media graphics. This tool is a must-use to give your posts a professionally designed edge without a professionally designed price tag.

 

 Social Media

Feedly

Sharing content on your social pages doesn’t mean you’re limited to your own imagination. Feedly provides an excellent resource hub of shareworthy content that you can tap into for free. You can set up your own curated newsfeed that displays articles relevant to your industry, and push them to your social media pages directly from your smartphone.

It also allows you to collaborate with your real estate team (if you have one) to help you create a master curated content strategy.

 

 social media

Hootsuite

Hootsuite has been making waves in the time management sector since 2008, but its need in the real estate industry is becoming increasingly stronger as social media’s impact grows. Hootsuite gives real estate agents the ability to schedule social media posts ahead of time to ensure they never miss an opportunity to share with their audiences.

You can manage up to three social media pages per Hootsuite account for free. If you need more posting flexibility, you can test-drive a higher functioning plan for 30 days free, and pay as little as $19 per month after that.

 

 social media

 Asana

You might have great ideas or plenty of content to keep your social profiles full, but that doesn’t do you any good if you can’t remember to share them. Asana is a stress-free task management tool that lets you program your entire content strategy as “to do” items. You can assign tasks to your team members that remind them to post something on social media on the date(s) you indicate, as well as communicate with your team on deadlines, projects, and other details.

This saves you from losing conversations in your inbox and keeping social media-related messages in one central location. You can also see at a glance upcoming content ideas and progress on those ideas.

 

 social media

CityBlast

If the above tools still don’t allow you to manage your social presence and sell real estate, consider letting the professionals at CityBlast handle your social callings for you.

For less than $2/day, CityBlast can take remote control of your social channels and share content on your behalf. They find and create the content, you approve, and the rest is magic.

 

WRAP UP
Two decades ago, social media was an unknown. A decade ago, businesses were just beginning to figure out how to leverage its powers. And today, there have been a multitude of solutions and advancements made in social media management that there’s no reason why you can’t execute a top notch strategy for your real estate brand.

 

*This article was written by Ben Shepardson. To read the original article, click here. *Main Picture courtesy of Realty Biz News

How to Create a Facebook Messenger Ad

How to Create a Facebook Messenger Ad

Do you want to boost attendance for your next open house?

Have you thought about using Facebook Messenger ads to engage prospects? This is a great way to get the conversation started with potential buyers.

Social Media Marketing is all about creating relationships with your potential audiences. With a messenger ad, you can get the conversation started immediately and answer any questions your potential buyers may have and get them excited about attending one your open houses.

Messenger ads provide a personal experience for customers and prospect while providing them instant access to contact you with any questions!

In this article, you’ll discover how to create a Facebook Messenger ad.

What Are Messenger Ads?

A Messenger ad is a Facebook news feed ad that opens inside the Messenger app when users click the call-to-action (CTA) button. The ad will let users jump inside your Facebook page’s Messenger tab to ask you a question, get feedback, or claim a reward.

Messenger ads look similar to a typical ad in the desktop news feed. The ad below uses the Send Message CTA button, but you could use any of the CTA options, like Contact Us. The Messenger icon will appear next to any CTA button you choose.

The Messenger symbol appears next to your chosen CTA button.

The Messenger symbol appears next to your chosen CTA button.

Because Messenger ads are high touch, the best way to use them is when there’s a short window of time where people can message you. For instance, if you’re launching a new product but the cart is closing soon, run a Messenger ad and ask if anyone has questions. Target your ad to people who landed on your website but did not fill out the form to contact you or get more information.

You could also run a Messenger ad when new programs become available or are going away or the price is going up for a listing. Use the ad to urge potential customers to take action because the programs are ending or the price is rising.

This type of ad works perfectly with a scarcity model and tight timeframe. Here’s how to get started.

#1: Create a Custom Audience

Before you place a Messenger ad, you’ll want to create a custom audience of the people you want to target. For example, you could include people who have landed on your promotion/landing page from previous Facebook ads or social shares but didn’t opt in or purchase.

To create a custom audience, head to Ads Manager and go to the Audiences section (choose All Tools > Audiences).

Go to the Audiences section of Facebook Ads Manager.

Go to the Audiences section of Facebook Ads Manager.

Then click Create Audience and choose Custom Audience from the drop-down menu.

Click the option to create a Facebook custom audience.

Click the option to create a Facebook custom audience.

You have four options for creating your custom audience. You can upload a customer file or create a list of people who viewed your website, use your app, or engage with your content on Facebook.

Choose the source you want to use for your Facebook custom audience.

Choose the source you want to use for your Facebook custom audience.

Suppose you want to create a custom audience of people who are on your email list but haven’t reached out to make contact with you yet. To create this audience, choose the Customer File option and upload a list of emails from the people who are on the list. You can then retarget this audience with a Messenger ad, letting them know that the listing is increasing in price, or the open house is this Saturday, for example.

You might also want to create a custom audience of people who engaged with videos but didn’t contact you or request more information. You can target both custom audiences with your ads. It’s up to you.

#2: Set Up the Messenger Ad Campaign

Now you’re ready to set up your campaign. Go to Power Editor and click Create Campaign.

Click Create Campaign in Power Editor.

Click Create Campaign in Power Editor.

Select the Traffic campaign objective. Messenger ads are “destination” ads (as you’ll see later on), but rather than sending people outside of Facebook, you’ll be sending them right to your Messenger inbox.

Choose the Traffic campaign objective for your Facebook Messenger ad.

Choose the Traffic campaign objective for your Facebook Messenger ad.

Next, give your ad set a name and make sure the Website or Messenger option is selected.

Choose the Website or Messenger option under Traffic.

Choose the Website or Messenger option under Traffic.

Now set your budget and select your custom audience. For example, I selected a group of people who watched a webinar and engaged with videos on the webinar topic but didn’t purchase the master class.

Select your Facebook custom audience and set your budget.

Select your Facebook custom audience and set your budget.

From here, fill out the ad set as you normally would. Under Placement, uncheck all placements except the news feeds. Note that Messenger ads don’t work with Instagram.

#3: Create the Messenger Ad

After you give your ad a name and connect it to your Facebook page, head to the Create Ad section inside Power Editor.

First, choose the option for a single image or video or for multiple images or videos in a carousel. Then upload your media.

Choose the format of your Facebook Messenger ad.

Choose the format of your Facebook Messenger ad.

Next is the Destination section, where you would normally select Website URL and add a landing page URL. For a Messenger ad, you have the option to add a message to accompany your ad. When users click the CTA button in the ad, Messenger will open and display your message text along with a copy of the ad. (Note that the Message Text field is optional.)

Message text will appear in Messenger along with your ad when users click the CTA button.

Message text will appear in Messenger along with your ad when users click the CTA button.

The example below shows what an ad looks like inside the Messenger app after someone clicks it. For this ad, I entered the same copy in the Text and Messenger Text fields when creating the ad.

This is what the ad looks like in the Messenger app.

This is what the ad looks like in the Messenger app.

Filling out the Message Text field can be beneficial to remind people who have responded to your Messenger ad. Closer to the open house, you could send another message to them without having to run another ad. The ad image would remind them they’ve interacted previously. Powerful!

The rest of the ad creation process is similar to a regular ad. Fill in the Text, Headline, and News Feed Link Description fields as you would for a regular ad. Additionally, make a selection from the Call to Action drop-down list.

Enter the text, headline, and news feed link description for your Messenger ad.

Enter the text, headline, and news feed link description for your Messenger ad.

When you’re finished, review your ad and then click Place Order.

Preview your Messenger ad and when you're happy with it, click Place Order.

Preview your Messenger ad and when you’re happy with it, click Place Order.

Once your ad is up and running, you’ll get notified as soon as someone sends you a message and you’ll be able to respond in real time.

Conclusion

When users click the CTA in a regular news feed ad, they’re sent to a landing page to register for a webinar, download a freebie, or even purchase a product. With a Messenger ad, clicking the CTA opens a thread in Messenger, where they can start a conversation with you. This gives you the opportunity to answer their questions, develop a relationship, and potentially generate more potential buyers to show up at your open houses.

 

This article was written by Tammy Cannon and adapted from the Social Media Examiner. Click here to view the original article.

Zillow Just Partnered with Facebook – Introducing Seller Boost and Premier Agent Direct

Zillow Just Partnered with Facebook – Introducing Seller Boost and Premier Agent Direct

Seller Boost and Premier Agent Direct Deliver Leads and Extend Your Reach

Get more listing leads with Seller Boost

Seller Boost is a new program that connects Premier Agents with highly qualified seller leads: homeowners who have indicated they are looking to sell and chose to contact an agent on Zillow or Trulia. The program is an add-on to your existing Premier Agent advertising; when you participate in Seller Boost, listing leads appear in your Premier Agent Inbox alongside your buyer leads, and they are clearly identified so that you can see at a glance what kind of leads you’re receiving.

Why your business needs Seller Boost

Listings leads from active sellers are highly valuable: They can keep your sales funnel full and offer the potential of doing more than one transaction with the same client. Seller Boost effortlessly provides you with leads from real, high-quality sellers, helping you increase your exposure and outreach to home sellers to grow your business.

How to get Seller Boost

Seller Boost is an exclusive offer that’s available to a limited number of agents in each market. For more information or to see if your ZIP codes are available for Seller Boost, contact your Zillow business consultant.

 

Expand the reach of your brand and listings with Premier Agent Direct

Premier Agent Direct is a new brand advertising platform that allows agents to work their farm area more efficiently. The platform extends the audience for agent brand advertising across Zillow and Facebook, providing sophisticated, targeted exposure to high-intent home shoppers.

Premier Agent Direct uses your Zillow Group profile information, such as a profile photo, listing photos and team branding, to automatically create and rotate two types of ads on Facebook:ads that feature your recently listed properties and ads that highlight your recently sold properties. Using Precision Targeting technology that displays agent advertising to the home shoppers who are likely to buy or sell in your target ZIP codes, Premier Agent Direct optimizes the ads to make them personal, memorable and relevant. When the targeted audience clicks on the Facebook ads, they are directed to a branded landing page on Zillow that allows them to connect with you.

If there are no recently sold homes or new listings to showcase, an ad highlighting your brand will run in place of the other ad types until you have a new sale or listing.

Premier Agent Direct also provides agents with rich brand advertising on their agent profile and in home search results, email nurtures and more across Zillow on desktop and mobile.

Why your business needs Premier Agent Direct

Unlike general Facebook advertising, Premier Agent Direct uses Precision Targeting to give you exposure to the unique and high-intent audience of users who are actively shopping for homes on Zillow or Trulia. When they click on your ads on Facebook, they’ll be directed back to a landing page on Zillow that features you.

Leveraging Premier Agent Direct ads is effortless on your part: Zillow Group creates, manages and rotates your ads, so you don’t need to do any additional work to ensure that relevant, timely advertising appears to buyers and sellers in your market.

It’s vital for the success of your business to have transparency into the impact of your marketing tactics and flexibility to make changes that garner the most bang for your buck. Premier Agent Direct ads pinpoint the right buyer at the right time in the right place. Leads appear in your Premier Agent Inbox just like any other lead, and you receive monthly reporting by email to help you assess the reach of your brand advertising across our publisher network.

How to get Premier Agent Direct

Premier Agent Direct will launch broadly in 2017, so stay tuned for updates! To put yourself on the waiting list to be one of the first to have access to this new platform, click here.

 

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